Job Description
Role Overview:
The SEO Specialist is responsible for improving the organization’s organic visibility, search performance, and customer acquisition through effective search engine optimization strategies. The role focuses on developing and implementing SEO initiatives that increase qualified organic traffic, improve website rankings, enhance user experience, and contribute to business growth. The role works closely with Content, Performance Marketing, E-commerce, Product, Technology, and Commercial teams to optimize website structure, content, and search performance. The SEO Specialist also supports emerging search optimization practices, including Answer Engine Optimization (AEO), to improve content visibility across AI-powered search experiences and conversational platforms.
Key Responsibilities:
- Develop and execute SEO strategies aligned with business objectives, customer search behavior, and organic growth targets.
- Conduct keyword research, competitor analysis, and search intent analysis to identify opportunities for traffic growth and content optimization.
- Optimize website content, landing pages, product pages, category pages, and metadata to improve search engine visibility and user experience.
- Manage technical SEO activities, including site audits, indexing, crawling, URL structure, internal linking, page speed optimization, and mobile SEO improvements.
- Collaborate with Content and Marketing teams to create SEO-friendly content strategies that improve organic rankings and customer engagement.
- Optimize e-commerce product and category pages to improve discoverability, conversion potential, and organic revenue contribution.
- Support Answer Engine Optimization (AEO) initiatives by structuring content to better answer user queries and improve visibility across AI-powered search experiences.
- Implement and optimize structured data (Schema Markup) to improve search engine understanding and enhance search result appearance.
- Analyze SEO performance using tools such as Google Search Console, Google Analytics, SEO platforms, and reporting dashboards.
- Track and report SEO KPIs, including organic traffic, keyword rankings, click-through rate (CTR), conversion rate, indexed pages, and organic revenue contribution.
- Identify SEO growth opportunities through data analysis, competitor benchmarking, and market trends.
- Collaborate with Technology teams to resolve technical SEO issues and improve website performance.
- Support link-building and digital authority initiatives to improve domain credibility and search visibility.
- Stay updated on SEO, AEO, search engine, and AI search trends to continuously improve organic marketing effectiveness.
Human Capital Responsibilities
- Work collaboratively with internal stakeholders, including Content, Performance Marketing, Social Media, E-commerce, Product, and Technology teams, to achieve shared organic growth objectives.
Qualification, Experience & Skills:
- Minimum of ۲ years of hands-on experience in SEO, organic growth, content optimization, or related digital marketing roles, preferably within e-commerce, retail, marketplace, or technology-driven environments.
- Proven experience in developing and executing SEO strategies that improve organic traffic, search rankings, and website visibility.
- Experience optimizing e-commerce websites, including product pages, category pages, landing pages, and content-driven pages.
- Hands-on experience conducting keyword research, competitor analysis, search intent analysis, and SEO audits.
- Experience identifying and resolving technical SEO issues in collaboration with Technology and Product teams.
- Experience using SEO insights and analytics to improve customer acquisition and organic revenue performance.
- Experience working with content teams to develop SEO-friendly content strategies.
