Job Description
What You’ll Be Doing:
- Analyze customer behavior, campaign performance, and market trends to identify growth opportunities and support marketing decisions
- Support marketing strategy and business planning through data analysis and actionable insights
- Work closely with the Marketing Manager to answer business questions and provide recommendations based on data
- Analyze funnels, cohorts, attribution, and A/B tests to evaluate campaign performance
- Compare campaigns and performance across different time periods and turn findings into practical insights
- Work with ECRM, Sales, and Campaign teams to help them make better decisions through data
- Collect, clean, and review data from different sources, including GA, Ads, and CRM platforms
- Write advanced SQL queries to extract data and build reliable datasets for analysis
- Use Python for data analysis, data processing, and report automation
- Build and maintain dashboards in Power BI and Metabase
- Create clear and easy-to-use dashboards and visualizations for marketing teams
- Work with different teams to understand their data needs and improve reporting structures
- Make sure data and reports are accurate and reliable
- Present findings and recommendations to the Marketing Manager and other stakeholders
- Support and mentor Junior and Mid-Level analysts and contribute to the development of the team
- Keep analytical projects and reports documented and up to date
What You Bring:
- Strong SQL skills and the ability to write complex queries
- Experience with Python for data analysis and processing
- Experience working with Power BI and Metabase
- Strong analytical and problem-solving skills
- Good understanding of digital marketing metrics such as CPC, CPM, CAC, CTR, and Conversion Rate
- Ability to connect data analysis with business goals and marketing plans
- Ability to turn business questions into useful insights and practical recommendations
- Good attention to detail and a strong sense of ownership
- Ability to work with different teams and communicate clearly with non-technical stakeholders
- A collaborative mindset and the ability to guide and support other analysts
